Health, Beauty & Wellbeing.

An innovative and dynamic health, beauty and well-being group, Optivi runs a full remit of businesses from beauty and skincare to medical equipment and screening. Our team works to deliver value increases to all stakeholders, including management teams working in each of the group companies. Optivi's management team has a proven track record of success across various sized businesses, and having successfully sold three of its group companies since 2014, is actively looking for further expansion opportunities.

What we do

The Optivi management team works on a day to day basis across the group at strategic, operational and financial levels. With its unique blend of experience, the Optivi team also provides legal, web and IT services across the group, reducing costs of external advisors and delivering commercially driven support services.

The Team
  • Ian Richardson


    Formerly head of corporate at Eversheds Solicitors, Ian co-founded Covenant Healthcare in 2002 before exiting following a secondary buyout in 2005. Ian then founded Optivi, making its first acquisitions in December 2009, and its first disposal in February 2014. Ian is responsible for overall strategy of the Optivi group.

  • Jonathan Day

    Chief Executive

    A former corporate solicitor with Eversheds in Leeds and London, Jonathan joined Ian and Magdy in 2004 having acted for them on the investments and acquisitions which formed Covenant Healthcare. Having worked on the secondary buyout and subsequent sales to GHG et al, he joined Optivi in 2010, and works closely across Optivi's group on operational matters.

  • Sat Bahia

    Finance Director

    A commercially orientated ACA with over 17 years' experience in multi-site organisations for SME's, Sat has worked in key roles influencing financial strategy, managing profitable business growth and delivering financial value across Crestacare, Covenant Healthcare and Optivi. He is experienced in establishing and managing finance teams, control systems and procedures as well as co-ordinating and working with external professionals.

  • Christian Golding

    Group Digital & IT Director

    With 18 years experience in web, IT, and digital marketing working for BMW, Sun Microsystems and also with numerous SME businesses as a consultant, Christian brings the technical commercial strategy to our companies.

  • Dr Magdy Ishak

    Non Exec Director

    Magdy A Ishak MD, FRCS, CCIM, was an orthopedic surgeon before setting up the successful Scotcare group of care homes before becoming CEO of Crestacare following its acquisition of Scotcare. Subsequently founding Covenant Healthcare, and successfully exiting he then rejoined Ian in setting up Optivi. He is an honorary Companion of the Chartered Institute of Management.

  • Jim Ramsay

    Non Exec Director

    A qualified CIMA accountant for over 25 years, Jim has worked across many business sectors and has been a Finance Director of both Private and Public Companies for over 15 years. Experienced in all aspects of company finances and possessing a commercially orientated outlook, he was a founding member of the Covenant Healthcare management team before joining Optivi in 2012.

Our Approach

Optivi's approach covers all stages of companies, from start ups to longstanding businesses looking to take the next step in their evolution. Optivi offers both high end, and unique and innovative, products and services, with untapped growth potential that the Optivi team helps the existing management to unlock fully. Rather than dictate to management teams, the Optivi group creates an environment to allow those teams to flourish and be the very best they can be.

  • Group Companies

    Carol Joy London

    Carol Joy Londonís range of hair and skincare products and treatments remain exclusive to some of the most prestigious locations around the world. With their home at The Dorchester Hotel, whose signature facial treatments are provided by Carol Joy London, the Carol Joy London Hair Salon provides the perfect blend of luxury and elegance in a relaxed and tranquil environment.

  • Group Company

    DNA Vitality

    DNA Vitality was founded to provide state-of-the-art personalised Genetic DNA health, Fitness, and Diet plans, by leveraging recent scientific advances in Human Genomics research. It provides access to these developments in an affordable, consumer-friendly manner.

    Their emphasis is on the relationship between genes, nutrition and lifestyle in determining health and wellness. In this context DNAVitality's gene tests provide a valuable tool for the management of health and wellness. Using cutting-edge molecular technologies provides clients with reliable, high-quality services, performed according to the highest international standards.

  • Group Company

    MedSolve UK

    MedSolve is a full-service medical recruitment and care home solution provider known for their highest quality of services, competitive rates, and its great regard for customer satisfaction and value. The company was founded by a team of professionals with an enviable amount of experience in recruitment as well as the medical industry. MedSolve maintains its lead through constant process improvement, diligent efforts, and an ever-expanding network of clients and candidates. The reputation we boast is built upon our honesty, integrity, and sincerity. These three aspects reflect brightly in our company's vision, its mission, and the way we are moving forward towards our goals.

  • this is my

    Group Company

    this is my:

    this is my: is an independent private medical provider with over 10 years' experience of offering health screening and ultrasound imaging to self-funding, private medical insurance and NHS clients. Under Optivi's ownership it has expanded from one site in Leeds to current locations in Leeds, Manchester, Hull, London, Halifax and Liverpool, offering well-man, well-woman and well-baby services including body ultrasound imaging, genetic screening, physiotherapy, 4D baby bond scans, private obstetric care & antenatal classes. this is my: believes in clinical excellence whilst making the latest technologies easily available to everyone. Each person is cared for as an individual, with honesty, equality and respect. this is my: breaks down the barriers between patients and clinicians with a personal service.

  • Former Group Company

    Aromatherapy Associates

    Following its investment into Aromatherapy Associates in December 2009, Optivi worked with Geraldine Howard, the Co-Founder of this prestigious British brand and one of the world's leading aromatherapy experts, to grow the business nationally and internationally. At the point of AA's sale in February 2014, products and services were sold in over 40 countries, and at prestigious retailers such as Harrods, Liberty and Selfridges. Having been founded over thirty years' previously, in the four years of Optivi's involvement AA's turnover grew from £3m to over £10m in 2013 with EBITDA growing even more quickly, leading to significant returns to all shareholders on disposal.

  • Former Group Company

    Imaging First

    As the UK distributor for Alpinion and Zonare ultrasound machines, Imaging First was established to bring the latest medical product innovations to professional medical customers. Working alongside and in partnership with healthcare professionals, hospitals, universities and other specialist bodies their stated aim is to encourage the spread of leading edge best practice through expert knowledge, training and service. By listening to customers' needs and understanding their requirements, Imaging First offers new ways of efficiently applying, supporting and maintaining advanced technology-based healthcare products to the benefit of patients, healthcare professionals and institutions throughout the UK. Imaging First is also in discussions with a number of other equipment suppliers to offer complementary products to its customer base.

  • Former Group Company

    Aroma Actives

    Geraldine Howard was approached in 2012 by Sainsbury's Supermarkets to create a new affordable aromatherapy based skincare range. With Optivi's investment, help and support the range went from concept to shelf in little over a year, before the company was sold as part of the disposal of Aromatherapy Associates.

  • Lifestyle Aesthetics

    Former Group Company

    Lifestyle Aesthetics

    Lifestyle Aesthetics is a UK based multi-speciality Lifestyle company which believes that “looking younger” is not the end goal so works hard to develop a level of insight into the wants and desires of their consumers. The two founding directors are themselves healthcare professionals and had a very clear vision of what they wanted to do. They wanted to deliver safe and effective anti-ageing and beauty solutions to consumers with busy challenging lifestyles. The pursuit of this fundamental goal has been and continues to be the main focus of their drive as they strive to earn the trust of partners and consumers.

  • Former Group Company

    MeMeMe Cosmetics

    MeMeMe prides itself on offering affordable luxury colour cosmetics within an eclectic range of handbag essentials, on trend editions, classic lines and gift collections as individual and versatile as their customers, and genuinely believes in going that extra mile in everything we do.

    Their passion is the creation of gorgeous, distinctive and spirited cosmetics for customers. They are submersed in all the must-have fashion magazines, samples, concepts and mood boards and enjoy nothing more than chatting about cosmetics - which is helpful when it comes to innovation as they know what women want and indeed what they can afford to pay!

    Nestled in the heart of the Wiltshire countryside, MeMeMe formulates premium quality products that will always be as gorgeous as possible whilst performing at a standard you would normally only find from only the best & most renowned cosmetic houses.